You’ve got a nasty freelance competitor and you don’t even know it yet. Nope, it’s not other freelancers. It’s not other freelance websites either. In fact, it’s probably not anyone you think it is at all!
Recently I posted an Upwork gig for an audio track. Several freelancers applied. I reviewed their proposals.
All were self-focused and made the usual mistakes.
You know the ones…
- They started by talking about themselves and what they wanted
- They talked about their experience and degrees
- They didn’t talk about what I, the client, wanted at all
And so they got ignored.
Going on the Hunt
Eventually, I got tired of sifting through terrible proposals. So I tried to invite freelancers instead.
I searched Upwork to find the right person, but nobody stood out. Just like with the proposals, there was no clear winner for the job.
Back to the Drawing Board
After coming up short on Upwork, I changed tactics. Thought about where else I could get the sound I wanted. So I turned to my ole pal Google to find the right tune.
Popped in my text.
Pushed the button.
The top results were YouTube videos and one of those videos lead me back to a magical land called AudioJungle.
AudioJungle is a marketplace for background tunes.
Their prices range from $5 to $39 per music license and they have an endless supply of genres sorted by tags, categories and sounds to make it easy to find exactly what you need.
The best offer I got on Upwork was $75 for a 1-3 minute track and it wasn’t clear if the freelancer could do the style I asked for.
Anyway, after a few minutes of listening to samples I found two tracks on AudioJungle that fit the vibe for a total of $40. I bought them both.
No proposals. No interviews. No chance for misunderstandings or screw ups or wasted time.
And that got me thinking about who your real freelance competitor is…
Your Real Freelance Competitor
It’s not just freelancers anymore.
Clients look to solve their problems whatever way works best, even outside of Upwork.
So it’s not enough to be the best applicant.
You have to figure out what makes you better than the first results on Google.
And you have to articulate that to clients in the first line(s) of your proposals and bio before they search someplace else.
So what’s your answer?
What makes you better than the first results on Google? How will you make an offer clients can’t refuse? It’s worth thinking about as you go forward because it only gets harder from here.