Earning 5-star feedback is essential for platform freelancers. By platform, I mean freelancers who work through Upwork, Fiverr, PeoplePerHour, or any other freelance website. Most freelance websites have some kind of feedback system. Some allow reviews while others only offer ratings. Regardless, you need to keep your ratings up if you want to grow.
Below are four tips to help you improve your ratings and earn 5-star feedback for every single gig. For context, I’ve never had anything below 5-stars. Not even once. Everything below is what I do to help me earn 5-star feedback every time. You don’t have to use them all, but use whichever methods you think will work best for you.
Method 1 – Pre-suade the Client to Love You From the Get-Go
In Robert Cialdini’s best-selling book, Pre-suasion, he teaches readers how to set people up to be persuaded. The key is to apply tactics that increase the chances of persuading someone before the persuasion attempt is made.
To do this with clients, you have to set them up early. I do this at the beginning of each gig, even before we’ve worked together.
For example, while wrapping up a sales call, I’ll say something like:
It’s an empty statement to the client, but I’ve just dropped two pre-suasion bombs!
First, I told Jim he’ll be impressed with what I can do. Even if what I do isn’t that impressive, the chances it will be impressive for Jim have increased. Second, I planted the idea that Jim is going to rate me five stars because five stars are the only option besides six.
Method 2 – Ask for 5-Star Feedback Specifically
A second tactic I use to earn 5-star feedback is to ask for it. There are two strategically placed moments when this works best. The first is upon delivery of my work, and the second is after the client verbally states their approval.
Either of these moments presents a good opportunity to ask for 5-stars.
When I ask for feedback upon delivery, I send my question as a message alongside the delivery. Usually, I say something like:
Sometimes I don’t feel it’s the right moment to ask for 5-star feedback at delivery, so I’ll wait for the client to share their thoughts first. Clients who love my work almost always tell me all about it. So I wait for them to say how happy they are and how much they love me. After making statements like that, it’s hard to refuse 5-star feedback, so that’s when I strike with something like:
There’s no way the client can counter this. He just said my work was good. He has absolutely nothing to lose by adding 5-stars. Plus, I told him I’d do the same. Refusing at this point would not only be inconsistent with his self-image, but it would make him a huge jerk!
Method 3 – Give 5 Stars to Get 5 Stars
Sometimes I give feedback first. I mainly do this for clients when I’m not 100% sure they loved my work, especially if they’ve already closed the gig and haven’t left feedback yet.
When this happens I give clients a good rating and a good review if that is an option. Then I message the client to let them know I left them good feedback. Here’s what I say:
There are three important keys to this approach.
First, I thank the client to warm them up. Second, I mention the specific feedback I gave them. I let them know I added 5-stars to plant the rating I want in their brain. Third, I do NOT ask for 5-stars in return because I don’t want them to feel pressured by my rating. If they feel pressured, then the request might seem insincere which could lead to a lower rating!
Method 4 – Just Deliver Good Work for God’s Sake!
The last thing I do to earn good feedback is to deliver the best work I possibly can. Maybe it seems like a given. I hope so because that means you probably do this too (and you should!).
Usually, when freelancers get poor feedback, it’s because they delivered sub-par work. Most clients who like your work or who are neutral with the result will leave no feedback, not poor feedback. Poor feedback is the result of poor work.
The easiest way to improve your chances to get good feedback and a 5-star rating is to do the best you can. Don’t slack off. Don’t cut corners. Don’t take shortcuts to speed things up.
Do good work and you will earn 5-star feedback.
Alright, now it’s your turn. Let me know your best tips to get 5-star feedback in a comment below! Thanks!